for the code
The 5 Point Online Memorial Code Of Ethics
General Principle of Stewardship
Memorial Websites exist to serve and support the
bereaved and service providers should at all times
remain sensitive to their needs
The key rights and responsibilities of the memorial
The memorial creator has the right to privacy and to
be allowed to grieve and remember without hindrance.
Where not the same person, the site creator should
however always consider and respect the feelings of
the next of kin.
The key rights and responsibilities of the service
Memorial website providers should respect the privacy
and personal details of the creator as well as their
right to control the appearance and content of their
website. This should include providing the means with
which to enable privacy and control postings to their
Whilst not being personally responsible for content,
the service provider must always take action where
necessary to prevent inappropriate or malicious
content being posted and/or circulated.
Appropriate and Acceptable Site Promotion
Memorial websites should not be created in-house on a
systematic basis for the purposes of marketing and
recently bereaved people should not be approached
directly through unsolicited cold calling or mail.
No advertising or promotional links should be placed
on memorial websites nor should they be profiled in
any way without the specific prior approval of the
Providing Clear and Transparent Charging Information
All charges for creating or using the service, both
initial and any recurring charges, should be clearly
displayed along with full contact details for the
Free help support for site users should always be
made easily available.
Any limits in terms of website storage space and/or
hosting time periods should also be clearly explained.
The latest version of the memorial code of ethics was Approved
in May 2010. The memorial code was established by the online
memorial website charity MuchLoved
in conjunction with other leading online tribute and memorial
To read the Notes to the Code, please click